The China growth partner for international brands

The China growth partner

Give buyers in China a reason to choose you

Give buyers in China a reason to choose you

When buyers research your category in Chinese media, AI engines and social platforms, we make sure they find accurate, credible reasons to contact you.

Organisations we’ve worked with

  • Hang Seng Bank
  • JD.com
  • Century 21
  • Anker
  • Suning
  • Windsor SPA
  • Kingdee
  • Atkinsons
  • City University of Hong Kong
  • ZEGO
  • Jiedian
  • NED Optics
  • Midea Real Estate
  • NEUE
  • JMA Hong Kong International Jewellery Show
  • Shenzhen Logistics and Supply Chain Management Association
  • Chow Tai Fook
  • Vanke
  • Sam's Club
  • Magniflex
  • Sa Sa
  • KONKA
  • Beike
  • Lyfen
  • Hong Kong Housing Authority
  • Getui
  • Horion
  • Frontop
  • Huafeng Century Group
  • Global 全球搜
  • China Heavy Machinery Industry Association

Where buyers in China look

8,000+ Chinese media outlets

  • NetEase
  • Sina
  • Tencent News
  • Sohu
  • Phoenix
  • Toutiao
  • Baidu News
  • China Daily
  • Huanqiu.com
  • Guangming Online
  • Zhihu
  • Yidian
  • 36Kr
  • East Money
  • Tonghuashun
  • Xueqiu
  • CSDN
  • ZOL
  • Harper's Bazaar China
  • Jia.com

Chinese AI engines

  • DeepSeek
  • Doubao
  • Qwen
  • Kimi
  • Tencent Yuanbao
  • Baidu ERNIE

Social media platforms

  • Xiaohongshu
  • Douyin
  • WeChat

Build visibility across Chinese media, AI search and social platforms. Media availability is confirmed with each order. Names and logos belong to their owners.

Who we are

Who we are

The Verse Press helps international brands grow in China. We answer one question: when a buyer researches your category, what do they find, and is it a reason to choose you?

The Verse Press helps international brands grow in China. We answer one question: when a buyer researches your category, what do they find, and is it a reason to choose you?

Enquiry · you

Tap a ring to see where buyers drop off

01 · Media

They read about you

The buyer wonders

“Is there anything recent and credible about this brand in Chinese media?”

Where it often breaks

Search shows nothing recent, or only outdated stories, so buyers have little to go on. AI engines read the same coverage.

Check this first

Free media coverage check

Coverage of your Chinese brand name over the past 12 months, plus one recommended package.

What we do

What we do

Four services, one buyer journey

Four services, one buyer journey

Use one service or combine them. Launching a product? Use all four. Getting views but no enquiries? Start with social media. AI engines getting your facts wrong? Start with GEO.

In practice

One buyer journey, many categories

How media coverage, AI answers, social accounts and creator posts look for brands in different categories. Click any screen to see it larger.

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How we work

How we work

Why brands work with The Verse Press

Why brands work with The Verse Press

We work like a senior strategy consultant: we check what buyers actually find about you in China, tell you plainly what’s missing, and fix it one step at a time.

What this looks like

Example format

Where buyers drop off · [Brand]

MediaLittle recent coverage
AI answersStart here: wrong product facts
Social accountsNext step unclear
CreatorsNot needed yet

How it works

How it works

From buyer questions to real enquiries

From buyer questions to real enquiries

Every engagement follows the same three steps, whichever services you use. You see the baseline before we start and the change after.

  1. Step 1

    Research

    We list your buyers’ questions and check what they find today.

  2. Step 2

    Improve

    We fix the biggest gaps in media, AI answers and social.

  3. Step 3

    Measure

    We report reads, enquiries and AI mentions against the baseline.

Free checks

Start with a free check, not a sales call

Each check looks at one part of the buyer path and ends with a one-page summary within 3 working days. You send three things about your brand, and there’s no obligation to buy.

Media coverage check

What Chinese search shows

Coverage of your Chinese brand name over the past 12 months, the latest story, and one recommended package.

You send: brand name, category and target buyers. One-page summary in 3 working days.

Request this check →

GEO check

What AI engines say about you

5 buyer questions across Doubao, DeepSeek and Qwen, and what each answer says about your brand.

You send: brand name, category and target buyers. One-page summary in 3 working days.

Request this check →

Social account check

Where your account loses people

Search results, account status and your latest 10 posts on one platform, with 3 break points.

You send: brand name, category and target buyers. One-page summary in 3 working days.

Request this check →

Creator check

Which creators fit your category

Popular content angles, 5 sample creators with their tier and relevant work, and 3 content directions.

You send: brand name, category and target buyers. One-page summary in 3 working days.

Request this check →

FAQ

FAQ

Questions brands ask before they start

Questions brands ask before they start

Each service page has its own FAQ with more detail on scope, contracts and reporting.

The Verse Press (泛媒社) helps international brands get chosen by buyers in China. We offer four services: China press release distribution, GEO for Chinese AI engines, social media management on Xiaohongshu, Douyin and WeChat, and KOL/KOC creator campaigns on Xiaohongshu and Douyin.

Insights

Insights

Briefings on growing in China

Briefings on growing in China

Short, practical notes on China’s media, AI engines and social platforms: what buyers see, and what to do about it.