A monthly service covering strategy, native content and account operations. We connect what people discover on each platform to the next step you want: an enquiry, a store visit, a consultation, a purchase or a sales conversation.
Xiaohongshu
Douyin
Monthly plans
Native Chinese content
Many accounts attract attention but don’t explain the product clearly, or leave people unsure what to do next. The path from content to enquiry breaks somewhere, and more posts won’t fix it.
We review where that path breaks, then plan content and account operations around it, within what your team can actually follow up.
Pick a platform. The check records what in-app search shows, the account’s status, its latest 10 posts and the 3 points where people drop off.
1 · Pick a platform · example: a small kitchen appliance brand
Illustrative example: the brand is a placeholder. Real checks cover one platform you choose, with screenshots and the date checked.
In practice
Three categories across Xiaohongshu, Douyin and WeChat: home appliances, outdoor apparel and exhibitions. Click any screen to see it larger.
These paths guide planning. Real customers enter at different points and move between platforms.
Xiaohongshu
Search or see a note, find a relevant situation, read the explanation and comments, learn about the brand, then take the next step available on the platform.
Outcome: useful topics, search terms, native notes, product context and the questions users ask.
Douyin
Watch a video, understand the product or situation, view the account or more content, then enter the store or enquiry flow.
Outcome: clear demonstrations, native video style and a destination that can handle interest.
Open an article or official account, find useful information, browse related content or services, then contact the team or start a transaction.
Outcome: clear explanations, account structure, content paths and reliable follow-up.
Native formats
Each platform rewards a different format. Switch platforms to see how the same question becomes a Xiaohongshu note, a Douyin video and a WeChat article, and where the buyer goes next.
Buyer question
“Is an espresso machine worth it in a small kitchen?”
What makes it native
Where the buyer goes next
Save the note, search the brand, then message the account or open the store link.
What we measure
Search appearances, saves, comments and messages that ask to buy.
What makes it native
Where the buyer goes next
Watch the video, visit the profile, then open the store or send an enquiry.
What we measure
Completion rate, profile visits and store or enquiry clicks.
What makes it native
Where the buyer goes next
Read the article, use the menu, then add WeCom or book a visit.
What we measure
Reads from search and shares, menu clicks and WeCom adds.
We plan each account’s content around your product and the questions your buyers actually ask.
Your agreement lists exactly which of these are included.
Account scorecard
Example formatEvery step ends with something you can check.
Steps 01–02
We agree what each account is for: audience, product, customer questions and the actions your team can handle.
We agree deliverables, production, revisions, replies and reporting. You provide access, facts, assets and an approver.
Steps 03–04
We review existing content, account details and gaps in enquiry and sales follow-up.
We set themes, formats and publishing order from customer questions, search behaviour and community insight.
Steps 05–06
We produce the content. You check facts, claims and anything that needs internal sign-off.
We publish and reply. Questions on pricing, suitability, complaints or delivery go to the team authorised to answer.
Steps 07–08
We check that people can take the next step and your team can handle it. You share what happened after hand-off.
We review agreed metrics, recurring questions and content performance, then plan next month.
Then next month’s plan starts from what customers asked and did.
Xiaohongshu and WeChat each have four plans: Basic, Growth, Flagship and Premium. Every piece of content includes two rounds of consolidated revisions, and every plan includes a monthly data report.
Douyin account management is quoted per project. Media spend is always billed separately. Prices are based on a 12-month contract.
Basic on Xiaohongshu: From US$567/month, based on a 12-month contract.
Ask for full prices →Monthly prices are based on a 12-month contract; the minimum term is 3 months. A Xiaohongshu post is one image carousel note or one video of up to 90 seconds edited from your footage. Creator places cover search, outreach, briefing, the posting fee and one review; we can’t guarantee that a specific creator accepts, the posting date or how the content performs.
Replies run on China working days, 10:00–19:00 Beijing time. Messages from one user within 24 hours count as one conversation. Complaints, refunds, medical and legal questions go straight to your nominated contact.
Good accounts need both sides to deliver.
Exposure and engagement matter only if they lead somewhere.
How we measure
Example format[Brand] · Monthly account review · [Month]
| Delivered | [posts published] · [replies handled]Against the agreed plan |
|---|---|
| Views and engagement | [figures from platform data]Source and date shown |
| Enquiries or agreed actions | [count] · tracked by [method]Only where the data allows |
| Revenue | [only if it can reasonably be tracked]Method and limits explained |
| Recurring questions | [what customers asked]Feeds next month’s plan |
Where the data allows, we connect views and engagement to real enquiries or other agreed actions.
What we don’t promise
Exposure and engagement matter only if they lead somewhere.
Want to see where your account loses people? Ask for a free social account check.
Tell us three things about your brand. We’ll review one platform of your choice and show you where the path from content to enquiry breaks.
Search results for your brand and category terms
Your official account’s status and updates in the last 30 days
Your latest 10 posts and the route from content to enquiry
3 break points, in a one-page summary within 3 working days
The one-page summary you’ll receive (template shown). It notes the platform, search terms and date.
Other services
Buyers move between Chinese media, AI answers, social accounts and creators. Add a second service where the next gap is.
