Why it matters

Why it matters

When buyers search your Chinese name, what do they find?

If a search for your Chinese name shows nothing recent, or only outdated stories, buyers have little to go on. Our free media coverage check records what that search returns today, with the query and date.

Distributing approved news to relevant outlets gives them something current and credible to find. You stay in control of which outlets carry it and what you pay for each.

Baidu results for a sample brand's Chinese name before publishing news

Searching the Chinese name finds old listings and an English page.

Example · What a media coverage check records

Example · Media coverage check

What buyers find when they search your Chinese name

Pick an example brand. The check records the first page of Baidu results, coverage over the past 12 months, whether the facts are current, and one recommended package.

1 · Pick an example brand

Coverage record · Baidu

Checked: [date] · past 12 months

[品牌中文名]Search

First page of results

No recent coverage
  1. Directory[品牌] - 公司简介、联系方式Business directory · 2023
  2. News[品牌]亮相上海工业博览会Regional news site · 2021
  3. Competitor工业传感器品牌对比:哪家更适合食品厂?Industry forum · 2025
  4. E-commerce[品牌] 压力传感器 X200 现货Distributor store · 2024
Stories, past 12 months
0
Latest story
2021 · trade show
Facts accurate?
Partly: the X200 is discontinued

One recommended package

Technology Industry Communications · 20 outlets

Announce the current product line on technology media so search shows something recent.

Illustrative example: brand names are placeholders. Real checks search your Chinese brand name and keep screenshots with the date checked.

In practice

What distribution looks like across industries

Six categories, six places coverage shows up: industrial sensors, EV charging, dairy, watches, hotels and building materials. Click any screen to see it larger.

1 / 6

Two ways to buy

Two ways to buy

Choose outlets yourself, or start from a package

Both routes show you what you’re paying for before you order. Check the outlets a package includes before you buy it.

For teams that want detailed control over their media mix.

How you choose
Compare each outlet’s readership, category, region, content requirements and listed price.
Good when
You publish often, or you know exactly which readers you need.
Before you order
You see every outlet and its listed price.
Browse media by industry ↓

Browse by industry

See which Chinese media cover your industry

Filter by industry or search by name. These 184 well-known outlets are only part of the list: ask for platform access to explore all 8,000+, with their prices.

Showing 184 of 8,000+ outlets · filter by industry

News & portals · 40 outlets

  • NetEase网易
  • Sina新浪
  • Tencent News腾讯新闻
  • Sohu搜狐
  • Phoenix (ifeng)凤凰网
  • Toutiao今日头条
  • Baidu News百度新闻
  • China Daily中国日报网
  • People's Daily Online人民网
  • Xinhuanet新华网
  • CCTV.com央视网
  • China News Service中国新闻网
  • CNR.cn央广网
  • CRI Online国际在线
  • Youth.cn中国青年网
  • China Economic Net中国经济网
  • Reference News参考消息网
  • The Paper澎湃新闻
  • The Beijing News新京报
  • Global Times (Chinese)环球时报
  • Shanghai Observer上观新闻
  • Beijing Daily北京日报
  • Cover News封面新闻
  • Red Star News红星新闻
  • Southern Metropolis Daily南方都市报
  • Huanqiu.com环球网
  • Guangming Online光明网
  • China.org.cn中国网
  • China.com中华网
  • Beijing Youth Network北青网
  • Qianlong千龙网
  • Future.cn未来网
  • TOM NewsTOM新闻
  • China Development Network中国发展网
  • China Economic News中国经济新闻网
  • Consumption Daily消费日报
  • Yidian一点资讯
  • Zhihu知乎
  • UC ToutiaoUC头条
  • Baijiahao百家号

Business & finance · 28 outlets

  • Yicai第一财经
  • Jiemian界面新闻
  • 21st Century Business Herald21财经
  • National Business Daily每日经济新闻
  • China Times华夏时报
  • Hexun和讯网
  • JRJ金融界
  • CNFOL中金在线
  • Securities Times证券时报
  • Securities Daily证券日报
  • China Securities Journal中国证券报
  • Shanghai Securities News上海证券报
  • Cailian Press财联社
  • Gelonghui格隆汇
  • NetEase Finance网易财经
  • Phoenix Finance凤凰网财经
  • East Money东方财富
  • Tonghuashun Finance同花顺财经
  • Xueqiu雪球
  • Stockstar证券之星
  • Caijing财经网
  • Southmoney南方财富网
  • China Business Herald Online中国商报网
  • China Business Journal Online中国经营网
  • Yunzhang Finance云掌财经
  • Longxun Finance龙讯财经网
  • Enterprise Observer企业观察报
  • MBA ChinaMBA中国

Technology · 25 outlets

  • NetEase Tech网易科技
  • ifeng Tech凤凰网科技
  • IThomeIT之家
  • TMTPost钛媒体
  • Leiphone雷锋网
  • Huxiu虎嗅
  • ifanr爱范儿
  • MyDrivers快科技
  • EqualOcean亿欧
  • Science and Technology Daily科技日报
  • 36Kr36氪
  • CSDNCSDN
  • ZOL中关村在线
  • PConline太平洋电脑网
  • 51CTO51CTO
  • FromGeek极客网
  • Elecfans电子发烧友
  • OFweekOFweek
  • Yesky天极网
  • iKanChai砍柴网
  • iResearch艾瑞网
  • IT168IT168
  • Chinaz站长之家
  • PCPop泡泡网
  • CCTime飞象网

E-commerce & retail · 8 outlets

  • Ebrun亿邦动力
  • Dianshangbao电商报
  • E-Commerce Home电商之家
  • No. 1 E-Commerce Network第一电商网
  • China E-Commerce Report中国电商报道
  • E-Commerce Economy Network电商经济网
  • E-Commerce China电商中国
  • China Trade News中国贸易新闻网

Automotive · 5 outlets

  • Autohome汽车之家
  • Yiche易车
  • PCauto太平洋汽车
  • XCAR爱卡汽车
  • ifeng Auto凤凰网汽车

Travel, food & culture · 7 outlets

  • Mafengwo马蜂窝
  • Qunar去哪儿网
  • China Tourism News中国旅游新闻网
  • Xinhuanet Travel新华网旅游
  • Meishichina美食天下
  • Foodmate食品伙伴网
  • Artron雅昌艺术网

Fashion & lifestyle · 12 outlets

  • Cosmopolitan China时尚COSMO
  • ELLE ChinaELLE中文网
  • Rayli瑞丽网
  • SELF China悦己SELF
  • ifeng Fashion凤凰网时尚
  • Harper’s Bazaar China时尚芭莎
  • Marie Claire China嘉人网
  • YOKAYOKA
  • Fashion China风尚中国
  • China Fashion Network中国时尚网
  • Fashion Weekly时尚周刊
  • Zhuangdian妆点网

Home & living · 10 outlets

  • Sina Home新浪家居
  • Fang.com房天下
  • Jia.com齐家网
  • PChouse太平洋家居网
  • Jiahe Youju家核优居
  • Qianjia千家网
  • Qizuang齐装网
  • China Home Decoration Network中国家装家居网
  • Anjiala安家啦
  • Dazhong Home大众网家居

Health · 10 outlets

  • Cn-healthcare健康界
  • FamilyDoctor家庭医生在线
  • 39 Health39健康网
  • Xunyi Wenyao寻医问药
  • Drug Source Network药源网
  • Health First健康一线
  • China Health Network中国健康网
  • Zhonghua Health Network中华健康网
  • Quanmin Health Network全民健康网
  • Jiankang Wuyou健康无忧网

Parenting · 2 outlets

  • Babytree宝宝树
  • Mama.cn妈妈网

Sports & games · 5 outlets

  • Sina Sports新浪体育
  • Hupu虎扑
  • People's Daily Sports人民网体育
  • Gamersky游民星空
  • 1717317173

Education · 9 outlets

  • China Educational Equipment Procurement Network中国教育装备采购网
  • Dazhong Education大众网教育
  • Qingju青橘网
  • Vocational Education Network职教网
  • Zhonghua Education Online中华教育在线
  • Xinhua Education新华教育网
  • China Education Network中国教育网
  • Education Today今日教育
  • China Study Network中国学习网

Industry & energy · 4 outlets

  • BJX Power北极星电力网
  • Solarbe索比光伏网
  • Made-in-China.com中国制造网
  • China Logistics & Purchasing中国物流与采购网

Blockchain & digital · 4 outlets

  • Blockchain Information区块资讯
  • Blockchain Focus聚焦区块链
  • Blockchain Online区块链在线
  • Blockchain Daily区块链日报

Regional · 15 outlets

  • Southcn南方网
  • Rednet红网
  • Dahe大河网
  • Zjol浙江在线
  • Cnhubei荆楚网
  • Scol四川在线
  • Shanghai Hotline上海热线
  • Enorth北方网
  • Dazhong大众网
  • Eastday东方网
  • Xinhua Daily Media新华报业网
  • VOC.com.cn华声在线
  • China Jiangxi Network中国江西网
  • Qilu Network齐鲁网
  • Yanzhao Evening News燕赵晚报

This is only part of the list.

The platform lists 8,000+ Chinese media outlets (as of September 2026), each with its category, region, requirements and listed price. Ask for platform access to explore them all.

Outlets shown are a selection from the platform’s media list (September 2026). Availability is confirmed with each order, and each outlet reviews your release before publishing. Names and logos belong to their owners.

Curated packages · 17 packages

Or start from a curated package

Pre-built media sets for common goals, from 10 to 80 outlets. Filter by industry and by what you’re announcing, then ask us for the full outlet list.

Industry

17 packages

Broad reach

10 outlets

Top 10 Portal Distribution

Designed for brand introductions, product launches and major corporate announcements.

Proposed media include: NetEase, Sina, Phoenix, Sohu, Tencent, Baidu News, TOM News, Toutiao, Beijing Youth Network, China Daily, and others.

Broad reach

30 outlets

Brand Essentials Communications

Suitable for businesses beginning their media communications.

Proposed media include: NetEase, Sina, Phoenix, Sohu, Tencent, China.com, China Daily, Toutiao, Zhihu, MBA China, and others.

Broad reach

50 outlets

Enhanced Brand Exposure

Designed for brands seeking broader coverage.

Proposed media include: Sina, Sohu, Tencent, Phoenix, NetEase, Future.cn, China Daily, Qianlong, Beijing Youth Network, Toutiao, and others.

Broad reach

25 outlets

Streamlined Media Publication

Suitable for routine corporate updates, product introductions and brand announcements.

Proposed media include: Phoenix, Sina, TOM, Beijing Youth Network, Tencent, Sohu, China.com, Qianlong, Eastday, iResearch, and others.

Broad reach

20 outlets

News Media Communications

Focuses on news-oriented channels for corporate news, brand updates and industry information, supporting both content visibility and search discoverability.

Proposed media include: China.com, China Development Network, Tencent, Sina, Phoenix, China Economic News, China Daily, Consumption Daily, VOC.com.cn, China Jiangxi Network, and others.

Business & finance

50 outlets

Financial Media Communications

Suitable for corporate performance updates, industry developments, business partnerships and finance-related communications.

Proposed media include: NetEase Finance, Phoenix Finance, China Business Herald Online, Consumption Daily, East Money, Tonghuashun Finance, Stockstar, Caijing, Yunzhang Finance, Longxun Finance, and others.

Technology

20 outlets

Technology Industry Communications

Suitable for technology companies, software, AI, electronics and technical solutions.

Proposed media include: Sina, Phoenix, Tencent, Sohu, FromGeek, Elecfans, 51CTO, CSDN, iKanChai, ZOL, Yesky, OFweek, PConline, and others.

Technology

30 outlets

Blockchain & Digital Collectibles Communications

Suitable for communications on blockchain applications, digital culture and digital collectibles.

Proposed media include: Sina, Sohu, Tencent, Phoenix, China.org.cn, Huanqiu.com, China Business Journal Online, Tonghuashun Finance, Blockchain Information, Blockchain Focus, Blockchain Online, and others.

Content promising returns, guaranteed principal or price appreciation is not accepted.

Events & trade shows

60 outlets

Integrated Exhibition Communications

Suitable for trade show participation, booth promotion, product debuts and post-event communications, for industry and host-region audiences.

Proposed media include: Sina, Tencent, Phoenix, NetEase, China.org.cn, China Daily, Qianlong, Beijing Youth Network, Enterprise Observer, local media in the host region, and others.

Events & trade shows

80 outlets

Integrated Event Communications

Suitable for brand launches, industry forums, celebrations and themed events, covering pre-event promotion, event updates and post-event communications.

Proposed media include: Guangming Online, China Daily, Qianlong, Beijing Youth Network, Huanqiu.com, China.org.cn, NetEase, Sina, Tencent, Toutiao, Shanghai Hotline, Enorth, and others.

E-commerce

30 outlets

E-Commerce Brand Promotion

Suitable for e-commerce brands, online retail platforms and merchants.

Proposed media include: Phoenix, NetEase, Sina, China Daily, China.com, Toutiao, Dianshangbao, E-Commerce Home, No. 1 E-Commerce Network, China E-Commerce Report, and others.

Education

50 outlets

Education Industry Communications

Suitable for educational institutions, edtech companies, vocational education providers and educational equipment brands.

Proposed media include: Phoenix, Tencent, NetEase, Sina, China.org.cn, China Daily, China Educational Equipment Procurement Network, Dazhong Education, Qingju, Vocational Education Network, and others.

Claims about qualifications, outcomes or partnerships need verifiable evidence.

Home & living

50 outlets

Home & Interior Communications

Suitable for homeware, furniture, building materials, renovation and smart home brands.

Proposed media include: Sina, Sohu, Tencent, Phoenix, China Daily, Jiahe Youju, Jia.com, PChouse, Qianjia, Qizuang, and others.

Environmental, performance and testing claims need supporting evidence.

Health

50 outlets

Healthcare & Medical Communications

Suitable for corporate and educational content from healthcare businesses, medical technology companies and related institutions.

Proposed media include: Sina, Sohu, Tencent, Phoenix, China Business Herald Online, China Daily, Drug Source Network, Health First, Xunyi Wenyao, 39 Health, and others.

False efficacy claims, guaranteed cures and misleading health promotion are not accepted.

Fashion & lifestyle

50 outlets

Women's Fashion & Lifestyle Communications

Suitable for beauty, apparel, jewelry and lifestyle brands.

Proposed media include: Sina, Sohu, Tencent, Phoenix, NetEase News, China Daily, Marie Claire China, Harper's Bazaar China, Fashion China, YOKA, and others.

Search visibility

30 outlets

Search Ranking Optimization Communications

For businesses focused on search visibility for branded and business keywords.

Proposed media include: Phoenix, NetEase, Sina, Huanqiu.com, Tencent News, China Daily, China Economic News, iResearch, Chinaz, IT168, CSDN, and others.

No ranking guarantee unless it is written into your order. Medical content is excluded.

Search visibility

20 outlets

Search Indexing Optimization

For businesses seeking more opportunities for brand content to appear in search results, with indexing monitoring.

Proposed media include: China.com, Phoenix, Tencent News, iKanChai, Dazhong, iResearch, Sohu, TOM News, Xinhua Daily Media Network, MBA China, and others.

No indexing guarantee unless it is written into your order.

Build your own

Choose outlets one by one

Compare 8,000+ Chinese media outlets (as of September 2026) by category, region, requirements and listed price, and pay only for the ones you pick.

Packages from US$700; individual package prices on request. Package outlets are a proposed list and don’t indicate confirmed partnerships or guaranteed publication. The final list is confirmed with your order, and a rejected outlet is replaced with an agreed alternative.

Who it’s for

Who it’s for

Built for teams with news to share in China

Need writing, translation or localisation for Chinese readers? We agree that separately before you order.

Tick what sounds like you

How it works

How it works

From release to publication record in four phases

Each step has a clear result, so you always know where your order stands.

  1. Phase 1Plan

    Steps 01–02

    You get
    • A goal that guides media choice
    • A clear buying route
    How we do it

    Set the purpose

    Clarify the type of news, such as a launch, milestone or market update, plus the readers, timing and budget.

    Choose how to buy

    Decide whether to pick outlets yourself or start from a package.

  2. Phase 2Choose

    Steps 03–04

    You get
    • An informed choice with clear costs
    • A complete, approved submission
    How we do it

    Check fit and price

    Compare readership, media type, region, requirements and price. For packages, review the outlets included.

    Prepare materials

    Provide the approved release, images and company details. You confirm facts, image rights and internal approval.

  3. Phase 3Publish

    Steps 05–06

    You get
    • A confirmed order with a clear scope
    • Publication, or a refund and a new choice
    How we do it

    Confirm and order

    Check outlets, prices, what’s included and the terms. Any extra support is listed here.

    Media review

    Each outlet reviews the release and publishes or declines it. If one declines, that outlet is refunded and you can choose another.

  4. Phase 4Review

    Steps 07–08

    You get
    • A record you can check
    • A better choice next time
    How we do it

    Check the results

    See the publication status and article links. Exceptions follow the order terms.

    Plan the next release

    Review whether this media mix served its purpose.

Phase 1 of 4 · Plan

Then plan your next release with what you learned.

Pricing

Pricing

Pay per outlet, or packages from US$700

Every outlet on the platform shows its own price. Curated packages bundle 10 to 80 outlets for a single price, and start from US$700.

There’s no subscription and no PR retainer: you pay only for the outlets or package you choose.

No subscriptionNo PR retainerPay per order

Curated packages

From US$700, one price per package

17 packages · 10 to 80 outlets

What are you announcing?

  • 10OUTLETSTop 10 Portal DistributionDesigned for brand introductions, product launches and major corporate announcements.
  • 20OUTLETSNews Media CommunicationsFocuses on news-oriented channels for corporate news, brand updates and industry information, supporting both content visibility and search discoverability.
  • 20OUTLETSTechnology Industry CommunicationsSuitable for technology companies, software, AI, electronics and technical solutions.
  • 20OUTLETSSearch Indexing OptimizationFor businesses seeking more opportunities for brand content to appear in search results, with indexing monitoring.
  • 25OUTLETSStreamlined Media PublicationSuitable for routine corporate updates, product introductions and brand announcements.
  • 30OUTLETSBrand Essentials CommunicationsSuitable for businesses beginning their media communications.

Package outlets are a proposed list; the final list is confirmed with your order. Prices for each package are available on request.

Who does what

Who does what

Clear responsibilities on every order

Media outlets make their own editorial decisions. Here’s how the rest is shared.

The Verse Press

The platform, the media buying process, submission coordination within the agreed scope, and your publication record.

The platform, with outlet details and listed prices

Package outlet lists, and help choosing if you ask

Submission within the agreed scope; refunds for declined outlets

Your publication record, with status and links

You

Accurate statements, the approved release, rights to all images, and decisions on any edit requests.

The purpose, readers, timing and budget

Your outlets or package; the approved release and image rights

Order confirmation, and decisions on any edit requests

Checking the links; planning the next release

Media outlets

Their own publishing requirements and the decision to accept or decline your release.

Their own content requirements

—

Review, then publish or decline

Editorial control of their own pages

Rules and limits

Rules and limits

What happens if an outlet says no

We’d rather you know the rules before you order.

Your approved release

Submitted to each outlet you ordered.

Outlet review

Each outlet reviews every release and usually doesn’t give reasons.

Declined

That outlet is refunded.

Choose another outlet

Pick a replacement, or keep the refund.

What we don’t accept

Unlawful contentFalse contentInfringing contentMedical efficacy claimsPromises of investment returnsGambling

If we decline content, we refund in full.

What we don’t promise

A publication record isn’t a result. Reads, enquiries, search visibility and AI citations each need their own data.

FAQ

FAQ

Questions about press release distribution

Ready to publish? Ask for platform access. Not sure where to start? Ask for a free media coverage check.

You choose outlets on our platform, or start from a curated package, then submit your approved release and pay for the order. Each outlet reviews the release and publishes or declines it, and you get a publication record to check against your order.

Free media coverage check

Free media coverage check

See what Chinese search shows about you

Tell us three things about your brand. We’ll check your media coverage in Chinese search and recommend one package that fits.

  • Coverage of your Chinese brand name in the past 12 months

  • The latest story, its date and its source

  • Outdated or inaccurate information on the first page of results

  • One recommended package, sent within 3 working days

Template of the media coverage check one-page summary

The one-page summary you’ll receive (template shown). It notes the search engine, search terms and date.

Request your free media coverage check

We use these details only to reply, send your summary and prepare a quote. We don’t pass them to third parties, and we delete them after 12 months if we don’t work together.

We reply within 1 working day and send your one-page summary within 3 working days. Prepared by The Verse Press Limited, Qianhai, Shenzhen.

Other services

The rest of the buyer journey

Buyers move between Chinese media, AI answers, social accounts and creators. Add a second service where the next gap is.