Why it matters

Why it matters

Is your brand in the AI answer, and is it right?

Before a buyer contacts you, they may read a news story, ask an AI engine to compare options and search Xiaohongshu. In a GEO check, we record whether agreed buyer questions return your brand, current facts and visible citations, with the question, engine and date.

GEO shows you what those answers say today, then works on the sources behind them: product explanations, FAQs, comparisons and the evidence that supports your claims.

Three AI engines answering the same buyer question: not mentioned, mentioned, and outdated facts about a sample brand

Example · What a GEO check records

Example · GEO check

One buyer question, three engines, three different answers

Pick a question and an engine to see what we record: whether you’re mentioned, which source the engine cites, whether the facts are right, and what we’d work on first.

1 · Pick a buyer question

2 · Pick an engine

Query card · Qwen

Checked: [date] · Asked in Chinese

Which industrial sensor brands are worth recommending in Shanghai?

上海有哪些值得推荐的工业传感器品牌?

Answer excerpt

Wrong info

[Your brand] is known for its X200 series,

which is widely used in food processing plants.

Brand B is a lower-cost alternative.

Mentioned?
Yes
Source cited
A 2021 news article
Facts accurate?
No: the X200 series is discontinued

What we’d work on

Publish current product news so newer sources replace the old article.

Illustrative example with fictional brands. Real checks record the engine, the question as asked, the date and the exact wording, with screenshots.

In practice

What AI answers look like across industries

Three categories, three engines: software, pet food and cold-chain logistics. Click any screen to see it larger.

1 / 3

Engines we check

Six Chinese AI engines in every monthly plan

The free GEO check covers Doubao, DeepSeek and Qwen. Every monthly plan covers all six.

Doubao

Developed by ByteDance

All monthly plans

Free GEO check

DeepSeek

Developed by DeepSeek (Hangzhou)

All monthly plans

Free GEO check

Qwen

Developed by Alibaba

All monthly plans

Free GEO check

Kimi

Developed by Moonshot AI

All monthly plans

Tencent Yuanbao

Developed by Tencent

All monthly plans

Baidu ERNIE

Developed by Baidu

All monthly plans

Who it’s for

Who it’s for

GEO fits brands that need AI to get them right

It works for B2B and consumer brands alike. The right starting point depends on what your buyers ask and how they decide.

Tick what sounds like you

What’s included

What’s included

What the monthly service covers

Every month follows the same loop: research, check, improve, check again. Here is the work inside it.

  1. Question list

    Example format
    • CategoryWhich [category] brands are worth considering in [city]?
    • Compare[Your brand] or [competitor]: which suits [use case]?
    • ProofIs [Your brand] reliable for [requirement]?
    • BuyWhere can I buy [product] with local support?

How it works

How it works

Four phases, with an outcome for each

You always know what stage we’re at and what it should produce.

  1. Phase 1Set up

    Steps 01–02

    You get
    • An initial research scope
    • A reliable fact base and clear roles
    How we do it

    Set the business goal

    You share your category, audience, products, market position and the buying decision you want to influence. We agree the questions and engines.

    Gather approved facts

    You provide product facts, existing content and evidence. We agree who approves facts, publishing and technical work.

  2. Phase 2Baseline

    Steps 03–04

    You get
    • A starting record to compare against
    • A prioritised improvement plan
    How we do it

    Record the baseline

    We check the agreed questions and record mentions, citations and accuracy, with wording, engine and date.

    Prioritise fixes

    We turn findings into tasks, such as a clearer product explanation, missing evidence or inconsistent descriptions.

  3. Phase 3Improve

    Steps 05–06

    You get
    • Content ready to publish
    • A traceable record of changes
    How we do it

    Write and approve

    We write and revise the agreed content. You check the facts and approve it.

    Publish

    The responsible team puts the approved work live. We log every change.

  4. Phase 4Measure

    Steps 07–08

    You get
    • The real change within the sample
    • A steady improvement cycle
    How we do it

    Check again

    We repeat the agreed checks and compare them with the baseline, recording mentions, citations and accuracy separately.

    Plan next month

    Together we review completed work, remaining gaps and new priorities.

Phase 1 of 4 · Set up

Then the monthly cycle repeats: research, check, improve, check again.

Pricing

Pricing

Monthly plans from US$1,008

Every plan covers all six engines and includes brand analysis and a consistent AI positioning, core content optimisation, article indexing and tracking, AI recommendation monitoring and knowledge base upkeep.

Plans differ in how many buyer questions and keywords we cover. The minimum term is 3 months, and longer terms cost less per month.

Basic plan

From US$1,008/month

Based on a 12-month contract

Contract length

Minimum term 3 months. Longer terms cost less per month.

Builds your GEO content base around core use cases.

What this plan covers

Scenario questions150+
Exposure keywords15
Decision keywords10

Buyer questions covered

  1. Awareness (not covered)
  2. Discovery (covered)
  3. Comparison (not covered)
  4. Decision (not covered)

All six engines in every plan: Doubao, Qwen, DeepSeek, Kimi, Tencent Yuanbao and Baidu ERNIE.

Included in every plan

All six AI engines: Doubao, Qwen, DeepSeek, Kimi, Tencent Yuanbao and Baidu ERNIE
Brand analysis and a consistent AI positioning
Core content optimisation
Article indexing and tracking
AI recommendation monitoring
Knowledge base upkeep
A baseline in week one, then monthly reports against it

Monthly prices are based on a 12-month contract. External media buying and website development are scoped and priced separately. KPIs, such as a target mention rate for agreed questions, can be written into the contract with how they are measured and what happens if they’re missed.

Who does what

Who does what

Clear roles from the first week

Knowing who owns each part keeps the work moving and the results honest.

The Verse Press

Buyer question research, baseline checks, content writing and revision, a log of every change, and monthly monitoring and reporting.

Buyer questions, engines and scope agreed with you

Answers, citations and accuracy recorded; fixes prioritised

Content written and revised; every change logged

Re-checks against the baseline; the monthly report

You

Product facts, existing content and the evidence behind your claims, fact checks and approvals, and a contact for publishing or technical work.

Goals, product facts and evidence; who approves what

Confirming the priorities

Fact checks and approvals; publishing or access

Reviewing the report; agreeing next month’s focus

The AI engines

Each engine decides its own answers and sources. We can’t control them; we work on the information they draw on.

—

Answers drawn from the sources each engine chooses

Their own decisions on when to use new sources

Answers that can change between checks

How we measure

How we measure

What we report, and what we don’t promise

We describe what we observe, with the question, engine and date, so you can check it yourself.

September 2026: DeepSeek's answer to the same question names the sample brand and cites sources
June 2026: DeepSeek's answer to a buyer question does not mention the sample brand
June baselineSeptember

June: the brand is not in the answer.

September: named, with its Chinese launch and WeCom support cited.

How we measure

Example format

[Brand] · GEO monthly report · [Month]

Questions checked[n] agreed questions × [engines]Asked in Chinese, with date
Mentions[x] of [n] answers (baseline [y])Exact answer wording kept
Visible citations[sources the answers named]Recorded separately
Factual accuracy[errors found] · [errors now fixed]Checked against your approved facts
Changes made[pages and FAQs updated]Change log with dates

For the agreed questions we record brand mentions, visible citations and factual accuracy separately, then compare each month with the baseline.

What we don’t promise

  • That any engine will mention, recommend or cite your brand
  • Answers inside Xiaohongshu, Douyin and WeChat (our social and creator services cover those)
  • That answers stay the same between checks

Outside KPIs written into your contract. AI engines choose their own answers.

FAQ

FAQ

Questions about GEO

Can’t find your answer? Ask for a free GEO check and we’ll walk you through it.

GEO (Generative Engine Optimization) improves how AI engines describe your brand when buyers ask about your category. In China, that means Doubao, Qwen, DeepSeek, Kimi, Tencent Yuanbao and Baidu ERNIE.

Free GEO check

Free GEO check

See what AI says about you before you decide

Tell us three things about your brand. We’ll ask AI the questions your buyers ask and send you a one-page summary.

  • 5 buyer questions × 3 engines: Doubao, DeepSeek and Qwen

  • A one-line conclusion, a results table and the 3 main issues, with screenshots

  • Sent within 3 working days of receiving your details

  • An optional 15-minute walkthrough, with no obligation

Template of the GEO quick check one-page summary

The one-page summary you’ll receive (template shown). It reports only what we observed, with engine, question and date.

Request your free GEO check

We use these details only to reply, send your summary and prepare a quote. We don’t pass them to third parties, and we delete them after 12 months if we don’t work together.

We reply within 1 working day and send your one-page summary within 3 working days. Prepared by The Verse Press Limited, Qianhai, Shenzhen.

Other services

The rest of the buyer journey

Buyers move between Chinese media, AI answers, social accounts and creators. Add a second service where the next gap is.